Solar water heater is now the human wave tactics of marketing, promotions, imposing scenes become increasingly large, round and round, promotion has become dependent on distributors, you do not promote I'm not moving, the market cost of growing, but few owned enterprises to settle down in the "facilitation" efforts.
Solar home appliances, such as solar water heater industry to provide a channel for grass-roots building of the platform. Home appliances is not only to resolve the financial crisis, a move to boost domestic demand, more important is the channel for the penetration of rural household appliance industry to lay the foundation to prepare for the economic transformation.
Sales of home appliances has been a rising trend, but why the
solar water heater will encounter cold? Is the sales we have a problem?
Only do not understand marketing, marketing
Thousands of family stores or small family workshop called, even if plant construction, no matter how, but the nature of change, or relatives or friends, took a gorgeous flyer travel extensively, the national net to "catch the dealers," and then "naked price" discount, or hire several salesmen, Fenpianbaogan to the amount of payment, or even everywhere Distribution, to sell after the closing. The results leave the roofs of industrial waste, deceived consumers, far from satisfactory.
A considerable number of small businesses paste star, painted gold, buy Chi standard, but also to emulate the brand, collect a few "airborne" and began to do marketing, but there is no plan, no management, no team, no training, the results " airborne troops "has become stragglers, out of this plant into the house.
These do not have the conditions, surprisingly squeezed into the "countryside winning" team, one or two years down the tender branches, or large gaps in the commitments, or very few sales.
MerchantsPromotional addictive taste
Many brands of great importance in the marketing channel construction, channel construction and ultimately, "MerchantsCouncil ", but now you Changba me play,MerchantsWill be changed it into order. Goal is to move a few business meetings, set the number of goods, delivery vehicles to take the refrigerator so everything, and finally to a big draw performances. In fact, the realMerchantsCouncil should be "elected Chamber of Commerce", to communicate through meetings to establish strategic partnerships with distributors in order to make a smooth channel.
Solar water heater is now the human wave tactics of marketing, promotions, imposing scenes become increasingly large, round and round, promotion has become dependent on distributors, you do not promote I'm not moving, the market cost of growing, but few owned enterprises to settle down in the "facilitation" efforts. A second order will achieve the transfer of goods, a sales promotion to sell a batch of goods, but usually to move off, which also requires the dealer business management, advertising communication, shopping guide, installation, careful training of service personnel, the supervision of the force, and only really giving the fishing in order to allow smooth flow of goods in the channel.
Brand to be spread but not the hype
Communication must be targeted in nature, brand communications only to your target consumer groups have moved, will fall in love with you, buy you. But the large number of SMEs are into errors, or to invest in the advertising industry, media, communication in the industry, or the CCTV appearance, in fact, the goods you buy less and less areas, CCTV's advertising fails. Means of communication with local TV stations, radio stations, newspapers, outdoor signs, online media, PR, event marketing are numerous, why do not carefully studied, the use of these resources together with local dealers, made in the local influential brand?
Communication is not speculation, in particular, can not malicious speculation. Homogenization of the products seriously today, many enterprises made up pseudo-scientific stuff, with some false concept of what to fraud people, once the damage to the people, you do the greater the spread, the more serious legal consequences, "the three deer, "the lessons of the incident is not deep it?
