The solar energy water heater delimit appliance countryside policy or in the end of 2008 in early 2009, when the aura of the sluggish economy, domestic consumption, the state for stimulating domestic demand downturn, eager to expand the countryside subsidies products and
solar water heater should be potential back, and become part of the countryside subsidies. Subsidies by the local government give, it raised new solar water heater countryside upsurge, greatly accelerated the solar energy water heater in rural popularization.
Actually before that, rural is already most solar water heater enterprise marketing must-win states, just home appliance countryside policies, a considerable number of enterprises before the marketing gravity toward city high-end consumption market, especially the solar energy and building integrated projects. At that time, the city became the solar water heater use solar energy enterprises jostle for the fat, "solar city" also becomes each big media lock-on target, people seem to feel rural terminal consumer market of loneliness and quiet.
But whenever, most enterprises for urban and rural marketing strategy, never just barycenter, not also can't completely give up. Even repeatedly claimed to tap into urban construction market himin solar didn't give up on rural operation, just changing the end of this year, whereas in published 2011 solar countryside brand and the bid-winning model, the emperor bright and his much money solar water heater is impressively in columns.
In late November this year, the ministry of commerce, ministry of finance, the labor department issued a third round of letter
solar water heater appliances countryside the bidding result lets a person very surprise, the solar energy company epicycle shortlisted quantity is all people imagine, 286 home solar water heater production enterprise register to attend, 264 enterprises participate in bidding, finally the bid-winning enterprises reached in 243 home, successful at 92%.
243 home solar bid-winning enterprises, more than 2,000 solar models, such a huge number of solar water heater to next year market becomes more complicated with difficult manipulation, large enterprise small businesses, new enterprise old brand, and will open a fierce fighting!
Such a large number of the bid-winning enterprises gave size enterprise, the old and new enterprise a fair competition opportunities, but also to those old brand solar with pressure, countryside to new enterprise to power. Next year the solar energy water heater rural market will be more differentiation, the competition will be more of the deadly glycosylated. From product appearance to inner quality and performance, from marketing way to services, from channel development with protection, each process are critical to the success of countryside brand enterprise, enough to do in the competition seek independent operation modes and earnings method. Such enterprise will eventually emerge in large shuffle.
The more refined, the market competition is intense, no competition strength of small and medium-sized enterprises, and lack of innovation of enterprise is more elusive own-brand foothold and survival, old brand large-scale big influence strength enterprise are easier to breakthrough and development, which contributes greatly to the acceleration of solar energy company shuffling, 2011, solar thermal utilization market after all no longer quiet, let's wait and see.
