Wong Ming Huang Ming, chairman of the solar industry can be described as "talking heads", if that, "Huang Ming short, three-shaking shaking the solar industry" is a bit too. This does not, Huang Ming, water heater products recently announced the remarks out of rural markets, caused no small vibration.
When the vast majority of
Solar water heater Enterprise RidingHome appliancesThe spring to flex its muscles in the rural market, when it said Huang Ming out the rural market. This is the disorder in recent years, competition in the market of solar water heaters are not unrelated.
Solar water heaters because of low barriers to entry, there is no relevant national standards, a large number of small business workshops solar market, the number of firms in recent years, the number of geometric growth in theZhejiangHaining region formed the center of solar water heaters and industrial manufacturing base. The influx of a large number of small and medium enterprises, competition in the market chaos, in return for the expense of quality products flooding the market with low prices, low-priced products can quickly capture the market, but due to quality and after-sale problems, reducing the brand's reputation. Cheap, low quality, poor word of mouth form a vicious circle impossible to escape the vicious circle.
This spring a "late spring" for the solar industry suffered heavy losses, there were reports that 30% of the company Haining region have closed, and another 30% of companies in the shutdown state. For big brands, in the face of multiple small eroded the brand on the market, high quality products to expanding markets in rural areas, solar energy companies go, this is every solar companies must face the problem.