Solar Water Heater Distributor Business Plan
The Market
The market for solar heating is huge in Southern California where they get over 245 days of sun a year. Sun Heat has identified two distinct market segments that they will market their products to. The first segment is the DIY segment of individuals. The second segment is people that will utilize a skilled installer to have the system implemented at their home. The DIY segment has an annual growth rate of 9% and 3.9 million potential customers. The professional install market has a 8% annual growth rate and 2.7 million possible customers.